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There are many confusing definitions for the term "Strategy". One of the most popular is the on created in 1987 by Minzberg. The strategy is defined as the combination of 5 P-s.
  1. Plan - traditional understanding of the strategy as high-level and long-term plan to achieve company mission.
  2. Perspective - the company as complex cultural organization with collective efforts towards the future.
  3. Ploy - includes various tricks to outwit the existing and new competitors.
  4. Position - the method to keep the competitive position on the market by being different, affordable or accurately focused.
  5. Pattern - repeatable practices of creating new processes and methods for productive work.
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